Marketing by Strauss & Partners deploys innovative research techniques to uncover the key purchase drivers for your products and services.  We  design and execute customized strategic and tactical plans using our deep understanding of the emotional and non-emotional triggers.


These services include:

  • strategic planning
  • market segmentation and sizing
  • branding and positioning
  • customer acquisition and
    lead generation
  • customer retention and loyalty
  • advertising and public relations
  • interactive marketing, direct mail,
    and telemarketing
  • sponsorship and event marketing
  • strategic partnership marketing
  • channel development and support
  • analyst relations
  • hiring, training, and coaching talent

Depending on a project’s scope, David will engage the right partners with expertise in these services. These are highly talented professionals whom David has worked with throughout his career.